Sample teardowns
Real conversion teardowns of landing pages you'll recognize. This is exactly what lands in your inbox — only it's your page, back within 24 hours.
Linear
Product management · SaaSA category-defining page that leads with positioning instead of first-visit clarity: a clever H1 that doesn't say what the product is, and its best proof buried below the fold.
Fix first: make the hero outcome-led and pull the "33,000 teams" proof above the fold.
Read the teardown →Notion
Productivity · SaaSMaybe the best social proof on the internet — hidden below the fold, behind a headline that leads with a feature instead of the product.
Fix first: lead with what Notion is, and lift the proof into the first screen.
Read the teardown →Calendly
Scheduling · SaaSA market leader coasting on brand: the hero describes the company instead of selling the visitor, and the live booking demo never appears up top.
Fix first: sell the outcome in the hero and surface the booking demo above the fold.
Read the teardown →ClickUp
Project management · SaaS"Software to replace all software" — a category claim, not an outcome, over a feature-dump subhead and an empty "Trusted by the best" with no logos.
Fix first: replace the category claim with a concrete outcome and add the real logos.
Read the teardown →